Equinox Predictive Patient Flow Mapping quantifies the number of patients at critical points in the disease and treatment course and combines that data with related information such as…

Physician Behavior

• likeliness of physicians to initiate, add, switch, or discontinue specific drug therapies at these critical points
• logistics of physicians incorporating new therapies into existing treatment algorithms
• potential for detailing efforts to increase new therapy adoption rates

Patient Behavior

• frequency of visits to primary care physicians, specialists, and hospitals
• compliance and persistence with specific drug therapies
• potential for direct-to-consumer marketing messages to affect patient behavior

Disease Patterns

• rate at which patients progress to more advanced stages of disease or become disease-free
• how specific treatment regimens may affect progression, remission, and mortality

… to identify opportunities and risks for brand promotion tactics and forecast changes in the number of patients at the critical points in the disease and treatment course over time.

For example, Predictive Patient Flow Mapping can quantify the evolution of sources of business throughout a product’s lifecycle:

Equinox Group works with clients to determine the most appropriate type of patient flow map for the marketing challenges they face. For example, these customized maps can be designed to focus on following patients through the health care system or they can emphasize the movement of patients through progressive or cyclical disease phases. All models begin with a Snapshot Flowchart that captures patients at a moment in time. If clients desire, the Snapshot Flowchart can then be expanded into Longitudinal Forecast Models, which follow patients over a period of years and track long-term effects of market changes on commercial opportunities.