Equinox Group never conducts primary market research for the sake of the research alone.

We mainly perform primary market research to support our Disease Target Assessments and Forecasting Solutions. For the former, we interview opinion-leading physicians to gain insights about market evolution and new competitors. We also carry out quantitative Web surveys to inform share estimates in our forecast models.

All of our primary research builds on our in-depth understanding of the therapeutic area and the context of key questions. Our staff takes a strategic perspective in survey design and works closely with the client to ensure the research provides meaningful insights. We conduct our own recruiting, interviewing, programming, and analysis of results.